Self Improvement Tapes Reno NV
Life Coach, Massage Practitioner
Las Vegas, NV
Life Coach, Osteopath (DO), Physical Therapist, Psychologist
Life, Career, Retirement
Coach Training Alliance, Dale Carnegie Institute, Franklin Covey Focus
Life, Career, Team
Health Spa, Life Coach
Health Spa, Life Coach
Life, Relationship, Business
Certified Master Coach, ABNLP
Carson City, NV
Life Coach, Mental Health Professional
Self Improvement Tapes
OK, so you've just reached your weight loss goals and made it through a fad diet, commercial or medical weight loss program or weight loss center, and are eating a healthy diet and exercising regularly. Congratulations! You've been through diet plans like South Beach, Atkins and low-carb diets. But, you're STILL not happy with how you FEEL--the balance (or lack of it) in your life.
Relax, BestDietForMe.com analysts and Marketdata have it covered. We published a major market study about the self-improvement market in February 2004 ("the Market for Self-Improvement Products & Services"). In this study, we have a chapter covering the self-growth or self-improvement tapes or cassettes market. Below is useful information to help you understand what's out there.
Summary - Why Self-Growth Tapes?
Americans are buying more skill-based and human potential-oriented products, rather than straight motivational products. Since many people have been downsized, they�re more interested in honing their practical negotiating skills, sales skills, and speaking skills. They are also purchasing more memory and reading improvement/speed reading programs, to help them process and keep up with the larger amount of information available, especially since the growth of the Internet.
The 1980s was the decade of �quantity of life� � how much material goods can one accumulate --whereas the 1990s and beyond was the decade of �quality of life�. People are seeking balance and simplicity, spirituality and efficiency, and that�s why authors such as Deepak Chopra, Wayne Dyer, Marianne Williamson, Thomas Moore and Stephen Covey are doing so well. Even Tony Robbins has had to change his emphasis, from straight motivational to a greater focus on business skills.
The future for self-improvement audio looks bright for several other reasons. Adult education is projected to grow dramatically as the population ages. Today, it�s not good enough to obtain a college degree. With the pace of technology and global competition, one must continually upgrade their skills, implying an ongoing learning process.
According to the Audio Publishers Association, more than 24 million Americans listen to audiobooks regularly and the market is estimated to be valued at over $2 billion in 2004. However, the overall market for spoken audio doubled from 1993 to 2001. From 1990-1998, the audiobook industry really came into its own, as sales soared 360%. In 2001, the audio industry had one of its best years.
All in all, the future for audiobooks looks bright. A recent study of traffic congestion in urban areas conducted by the Texas Transportation Institute found that the average person spends 36 hours a year sitting in traffic that is not moving--up from 11 hours in 1982. More than 18 million commuters travel more than 45 minutes each way to their occupations. In addition, m...