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Self Improvement Books Olympia WA

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Last Earth Distro
(360) 427-1896
100 E. Strong Road
Shelton, WA

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Borders
(360) 352-3438
2415 4th Ave. West
Olympia, WA
Hours
Monday - Saturday09:00 am to 10:00 pm
Sunday10:00 am to 07:00 pm

De Colores Books
(360) 357-9400
507 Washington St SE
Olympia, WA

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Lassley's Book Inc
(360) 456-8170
909 Sleater Kinney Rd SE
Lacey, WA

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Paperback Exchange-Lassley's
(360) 427-6407
1717 Olympic Hwy N
Shelton, WA

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Barnes & Noble
(360) 534-0388
1530 Black Lake Blvd SW
Olympia, WA
Services
Complimentary Wi-Fi
Hours
Sun-Sat 9:00AM-10:00PM

Last Word Books
(360) 786-9673
211 4th Ave E
Olympia, WA

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Lassley's Books-Paperback
(360) 956-9339
400 Cooper Point Rd SW Ste 16
Olympia, WA

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Sage Book Store
(360) 426-6011
116 W Railroad Ave Ste 102
Shelton, WA

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Revolving Books
(253) 584-6883
8021 Steilacoom Blvd SW
Lakewood, WA

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Self Improvement Books

One of the few sources we’ve seen that has information about actual dollar sales of self-help/self-improvement books is Simba Information Inc.  Simba reported, in its publication entitled: Trade Book Publishing: Analysis By Category, that sales of self-help books for 2003 were estimated at $640 million, up from $621 million in 2002 and versus $611 million in 2000. 

Simba further reported that in 2003 there were 2,310 self-help titles published through November 10, 2003. This does NOT include “health” titles such as Dr. Phil’s book or the South Beach Diet. The 2003 total, based on that pace, will come in slightly higher than the 2,363 titles published in 2002. By comparison, in 1997 there were 1,818 self-help/inspiration titles published, generating $538 million in sales. Thus, the category grew  30% from 1997 to 2003, or about 5.0% annually. When adding in the books Marketdata considers under the scope of self-improvement (i.e. diet books), not just “self-help”, this rate of growth is undoubtedly significantly higher.

The biggest SI/motivational sellers still are authored by the celebrity names (Deepak Chopra, John Gray, Dr. Robert Atkins, etc.), but some new authors have been creeping onto the list in recent years.  Publishers Weekly  goes on to say that: “Self-help, a popular category of the ‘90s (not to mention the ‘80s) is represented by Body For Life, Relationship Rescue, and Eating Well For Optimum Health (by Andrew Weil, who had many bestsellers in the 1990s).”

Where People Buy Self-Improvement Books

Readers are increasingly buying books by mail, in places such as Wal-Mart stores, and online (via Amazon.com, Barnes & Nobles.com, and Bookwire.com).  Publishers also attribute the sales surge to the growth of the superstore, with its environment that fosters browsing and staying in the store longer.  Barnes & Noble and the Borders retail chains have expanded the number of superstores they operate, and have posted strong sales there.

Below are the major book selling outlets, by market share...

  Estim Share (%)
Chain bookstores 22
Independent bookstores 16
Book clubs 17
Discount stores 8
Internet 8
Price clubs  6
Mail order 5
Used bookstores 5
Drug/food stores 4
Othe...

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