Self Improvement Books Dover NH
South Berwick, ME
North Hampton, NH
Self Improvement Books
One of the few sources we’ve seen that has information about actual dollar sales of self-help/self-improvement books is Simba Information Inc. Simba reported, in its publication entitled: Trade Book Publishing: Analysis By Category, that sales of self-help books for 2003 were estimated at $640 million, up from $621 million in 2002 and versus $611 million in 2000.
Simba further reported that in 2003 there were 2,310 self-help titles published through November 10, 2003. This does NOT include “health” titles such as Dr. Phil’s book or the South Beach Diet. The 2003 total, based on that pace, will come in slightly higher than the 2,363 titles published in 2002. By comparison, in 1997 there were 1,818 self-help/inspiration titles published, generating $538 million in sales. Thus, the category grew 30% from 1997 to 2003, or about 5.0% annually. When adding in the books Marketdata considers under the scope of self-improvement (i.e. diet books), not just “self-help”, this rate of growth is undoubtedly significantly higher.
The biggest SI/motivational sellers still are authored by the celebrity names (Deepak Chopra, John Gray, Dr. Robert Atkins, etc.), but some new authors have been creeping onto the list in recent years. Publishers Weekly goes on to say that: “Self-help, a popular category of the ‘90s (not to mention the ‘80s) is represented by Body For Life, Relationship Rescue, and Eating Well For Optimum Health (by Andrew Weil, who had many bestsellers in the 1990s).”
Where People Buy Self-Improvement Books
Readers are increasingly buying books by mail, in places such as Wal-Mart stores, and online (via Amazon.com, Barnes & Nobles.com, and Bookwire.com). Publishers also attribute the sales surge to the growth of the superstore, with its environment that fosters browsing and staying in the store longer. Barnes & Noble and the Borders retail chains have expanded the number of superstores they operate, and have posted strong sales there.
Below are the major book selling outlets, by market share...