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AllrecipesÒ (www.allrecipes.com) is a leading community-based recipe and meal planning web site on the Internet. This is claimed to be one of the most popular food sites on the Internet. Your free membership grants you access to your own personalized recipe box, shopping list, and more. You can rate and review recipes, submit your family's favorite recipes, even create your own AllrecipesÒ home page. AllrecipesÒ recently celebrated its fifth anniversary in August 2002.
According to the company: "The site traces its roots back to 1997, when a team of web developers at Emergent Media, Inc. decided to combine their love of cooking with their Internet expertise. Realizing that the Internet had the potential to create a virtual worldwide community cookbook, they decided to build a recipe exchange web site. Thousands of people submitted their family favorite recipes and over time, became loyal members of the AllrecipesÒ community."
The site offers homemakers unique food ideas and resources (including recipes, menu ideas, meal preparation tips, special diet content, culinary equipment and news). AllrecipesÒ has been mentioned in thousands of print publications nationwide and in broadcast features. In addition, AllrecipesÒ has won numerous awards.
According to Neilson-NetRatings property report for June 2002, the AllrecipesÒ community had grown to nearly 2 million U.S. unique visitors. The site is ranked consistently among the top two food-related web sites on the Internet and has been either the #1 or #2 Internet food site 19 out of the last 20 months dating back to September 2000.
In early 2000, the company merged all of its distinct recipe sites into one seamless recipe destination. With a vast database of home cook-submitted recipes, they made it easy for the AllrecipesÒ community to search for any recipe across the entire network of sites. AllrecipesÒ also introduced "My Recipe", a free, private, personalized and easy-to-use meal planning resource that allows homemakers to store, organize, rank, review and share their favorite recipes on the AllrecipesÒ network. AllrecipesÒ’ original newsletter has grown to serve over 620,000 subscribers every other week.
AllrecipesÒ also entered into several alliances with special diet gurus like Diabetes Forecast, the healthy living magazine of the American Diabetes Association. One of the partners listed on their website currently is the hot program The South Beach Diet Online. AllrecipesÒ features a collection of diabetic-friendly recipes, as well...