Diet Books Gloucester MA
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Diet Book Reviews
What Makes Diet Books Bestsellers?
Diet books sell very well in America. There are more than 1,600 diet books for sale on Amazon.com. Historically, sales can be staggering--over 15 million in all editions for The Complete Scarsdale Medical Diet and over 3 million for Jane Fonda's workout books. Other popular titles have included: the Beverly Hills Diet, The Rotation Diet (over 800,000 copies), Elizabeth Taylor's Elizabeth Takes Off, The 8-Week Cholesterol Cure (by medical writer Robert E. Kowalski-382,000 copies), Eat To Win (Robert Haas), and others.
According to leading literary agents, the diet has to be unique, or the author's personality has to be. People have to believe in the diet or believe in the author when that person is on TV or radio. Celebrity authors, trusted by the public, can often be successful. If it's a celebrity who has gained and then lost weight in full public view, like Elizabeth Taylor, it becomes an inspiration for the average person. It also helps if the author has an existing following. It is also essential that the diet "work", meaning that it must help a person lose some weight rapidly.
Public relations agents say that: "When it comes to the quick-fix books, if people don't lose a few pounds right away, they won't recommend the book to their friends."
Publishers must be careful with diet books, and take a hard look at the author's credentials. They ask around in the medical community, among other checks. Publishers and agents know that the "flash" and hype are everything, yet they want solid information in the books.
Many of today's popular diet books fall into a "middle ground"--they are not dangerous, but they're just not as good as they should be. The problem is that the word "diet" means one thing to the public and another to nutritionists.
Evaluating a diet book involves checking the number of calories it allows, making sure it won't put a person into nutritional deficiency, and seeing that it includes behavior modification and exercise. But, will a book that meets such criteria sell? Too often, publishers go with the potential quick weight-loss blockbusters, despite their failings. The fact is, quick weight loss and good nutrition are mutually exclusive.
What Do Consumers Want in a Diet Book?
Today, itâ€™s not enough to simply publish a diet book. Todayâ€™s dieting consumers expect a supporting website as well, one that goes beyond the bo...