Curves Hazard KY
After several semi-successful tries at the health club industry, Curves International founder, Gary Heavin, decided to concentrate on the 100-person "niche" of the women’s fitness market. Heavin and his wife opened the first Curves in 1992. In the 15 years since opening the first Curves, this niche club rapidly grew into a chain of close to 10,000+ franchises worldwide in 44 nations, with mostly word-of-mouth advertising and nearly 4 million members. Curves now has about 7,800 locations in the United States. The company now constitutes about 27% of all health clubs in America, and is the largest fitness franchise in the World.
According to Curves research, 70% of women across this country are not exercising on a regular basis, according to the National Institute of Health. The two complaints women have about health clubs are time constraints and not feeling comfortable in a co-ed club. The conventional health club workout takes about 90 minutes. Typically, you do your cardio exercises for 30 minutes, and then go on to the weight room. So 30-minute fitness is what most women will take. The other problem is the atmosphere. In the conventional gyms across the U.S., the equipment is designed to fit the average man and the environment was comfortable only for men. Women were welcome, but they often felt uncomfortable there. So they didn’t go.
The Curves approach to weight loss is to raise metabolism so you don’t have to be stuck with a maintenance diet. Management claims that what’s unique about Curves is that you can copy the exercise equipment but not the culture. The company has grown totally by word of mouth and has attracted people with the right priorities- people with a passion for service.
Curves gyms are small, simple workout facilities often located in strip malls, which cater to overweight woman who have never worked out. They offer only one service: a tightly structured, 30-minute circuit-training workout on 8-12 machines. A recorded voice tells you when to move to the next machine. Most locations are open just seven hours a day, and there are no showers.
Management also made it convenient...#